Company history

It all began in 1991, when Walter Schmid and Herbert Würtinger stepped into the field of cycling tours and founded their own branch of the company ‘Radwandern’ – within Würtinger & Partner GmbH. This laid the foundations for today’s Eurofun Touristik. The first catalogue was designed just a year later. A company of its own was founded in 1993 with today’s name, ‘Eurofun Touristik’, and the product name ‘Eurobike’ for the cycling tourism sector.

In 1995 the company moved to the current location of the head office, Obertrum am See and Eurobike’s cycling holidays started to become popular with our guests. Many holiday destinations in the Salzburg region and Salzkammergut, South Tyrol, Bavaria and Mallorca could be explored by our active holidaymakers by bike. The year 2001 was all about expansion and ‘Eurofun Touristik GmbH’ took over the ‘Bodensee Radweg Service GmbH’. A few months later ‘Rückenwind Reisen GmbH’ was also taken over.

In 2004 the foundations were laid for the hiking holiday operator Eurohike, the first tours were offered in a separate catalogue and just a few months later the majority stake in Eurotrek AG in Switzerland was taken over. Verena Sonnenberg became managing director of the company in 2007. Eurofun Touristik continued to grow. In 2007 the company ‘KVS-Tours GmbH’ was taken over and in 2009 shares in the company ‘SE Tours GmbH’ were bought. In the same yar, the first innovative e-bikes were purchased for the Eurobike cycling tours.

Further milestones were reached in 2010: for the first time a separate catalogue for Bike & Boat was launched. Verena Sonnenberg (today managing director alongside Thomas Schmid) took over the management of the hiking holiday operator Eurohike. Due to the extraordinarily high demand for cycling holidays in Germany, a separate catalogue for Germany was created in 2011.

The hiking tour brand Eurohike continued to grow over the next few years: the 2014 hiking tour catalogue contained more than 100 pages and the Eurohike website was relaunched. In the same year, the management of Eurofun Touristik is expanded by Thomas Schmid and he supported the two company founders Herbert Würtinger and Walter Schmid. In 2016 Thomas Schmid took over the management with Verena Sonnenberg and they continued to receive support from the two founders – the foundations for a successful future had been laid.

In the years that followed, our active travel guests continued to enjoy numerous unforgettable moments on the Eurobike cycling holidays and on the hiking holidays from Eurohike. The employees of Eurofun Touristik started 2020 full of motivation – unfortunately it was a different year than ever before. A turbulent and particularly challenging time demanded a lot from the company and every single employee, but we are very grateful for the solidarity in the company and the trust of our guests who trusted our cycling and hiking holidays during this unique time.

The years 2020 and 2021 were exceptionally challenging years and COVID-19 turned the international travel industry upside down. Nevertheless, despite the trying circumstances, we were able to close a safe biking and hiking season, although with a much lower number of guests and a limited travel offer. At the same time, the family-oriented offers of the Euroaktiv brand were incorporated into the two brands Eurohike and Eurobike.

In 2022 we celebrated a special highlight, the 30th anniversary of Eurobike – 30 years of cycling holidays throughout Europe! Perfectly organized active holidays, a wonderful route guidance, constant optimal support, top quality, reliability and a great team – that has been our philosophy from day one.

We are delighted to be celebrating the 20th anniversary of our hiking holiday brand Eurohike in 2024. An anniversary that makes us very proud. The journey through Europe can continue!